Social Media
The dark side of evangelism
This post is not about ethics nor criticism. I love walking a fine line between black-and-white-hat techniques when it comes to evangelism. But even if you use black-hat techniques you should use it the right way.
Fishing and Mapping
Well for one thing, social media is so different from traditional marketing in that it takes a lot of time, it’s incremental. It’s neither about blockbusters nor serial killing ads on da TV. It’s about building up the conversation and “keep posting”. Or fishing. With or without a hook. When you have something interesting to say, they will come to you. You probably won’t have to wait until you’re 80 like our man. But don’t expect success to come early.
1216…
is the number of people who have completed our survey, which is based on Forrester’s Social Technographics, which classifies consumers into six overlapping levels of participation (creators, critics, collectors, joiners, spectators, and inactives). As of this writing.
