Social Media
Fishing and Mapping
Well for one thing, social media is so different from traditional marketing in that it takes a lot of time, it’s incremental. It’s neither about blockbusters nor serial killing ads on da TV. It’s about building up the conversation and “keep posting”. Or fishing. With or without a hook. When you have something interesting to say, they will come to you. You probably won’t have to wait until you’re 80 like our man. But don’t expect success to come early.
1216…
is the number of people who have completed our survey, which is based on Forrester’s Social Technographics, which classifies consumers into six overlapping levels of participation (creators, critics, collectors, joiners, spectators, and inactives). As of this writing.
Facebook: how to convert Friends to Fans?
Now, the question is: what are you gonna do about it? How do you convert your “company’s friends” to loyal fans? Yesterday a friend called me asking this very question and I wasn’t able to come up with an immediate answer. So here it is.
